Great companies don't need to develop any special recruitment initiatives because the best employees will find them themselves. Do you really believe that? This may be true for a few companies, but the most successful companies are well aware of the fact that they have to actively search for talent. If they want to hire the best people in the market, they have to count on the fact that these experts are not waiting at job centres until someone offers them a job. They're already working for a competitor. You have to create a talent acquisition strategy to get them on board.
