Small companies have no reason to feel that the best talents in the market want to work only for companies that can offer them more money and benefits. On the contrary, they should focus on how to show their strengths big companies can't compete with. What are the strengths and how to win talents for a small business? Recruiter.com advises:
1. Show your potential
Stay focused on your vision and brand. Describe potential employees what they can experience in your company and how they can contribute. Who would not want to work for the next Google or Facebook?
2. Destroy the myth of an increased risk to work for a small company
Speak with candidates about the fact that a big company can go bankrupt just a small one.
3. Offer greater flexibility
Don't limit yourself to offering only full-time jobs with strictly set working hours. Search for ways to work with external staff, enable working from home, etc. Many talents are leaving big companies just because a lack of flexibility.
4. Monitor layoffs in big companies
Be interested in who is laying off in your industry or surroundings. Engage, for example, in outplacement programs of big companies.
5. Summarize all the benefits of a small company
Stress it to the candidates that you can offer them a greater freedom and independence, a closer contact with managers, clients and products, a broader scope of work, and a greater flexibility.
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