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Managers should do more to address unconscious gender biasHidden gender prejudices are still emerging in organisations, despite the progress that has been made in recent years.
5 ways to increase customer loyaltyTo gain the loyalty of customers today, you first need to develop a strong emotional connection with them. Learn five principles for creating a strong customer experience that sets you apart from the…
Video as a recruitment tool in 2021Most of us hope that in 2021 restrictions resulting from the pandemic will be lifted. However, the pandemic integration of technology into workplace processes will remain with us. Virtual recruitment…
Five tips for your conversion strategyDo you feel that most strategies in online marketing, full of available data, are based on achieving something "more"? However, the real added value may be something completely different.
LinkedIn: Six predictions about how the pandemic will change recruitmentRecruitment today looks radically different than it did a year ago: interviews take place virtually, internal mobility and training programmes are being built, and much more. Many companies are…
Why do the results of employee surveys often not reflect reality at all?You may have wondered more than once why some pre-election polls do not correspond to the subsequent outcome. Stephen Engelberg, editor-in-chief of the non-profit news agency ProPublica, has described…
Seven questions to ask yourself before starting a businessYou don't have to be a millionaire to develop a business. Much more important than initial financing is your mindset. So start by asking yourself questions that will lead to establishing a solid…
Why don't customers respond to your mailings?Do you send newsletters and mailings to your customers? Then you know that it is relatively difficult to maintain their attention and positive response in the long run. Here are some tips to ensure…
Communication and involvement of employees during pandemicsWhether your teams are in the front line or sitting at a laptop in a makeshift home office, this is the right time for you as a leader to strengthen your communication skills and be able to sense in…
Secrets of a successful presentation: is there anything you are forgetting?Not everyone enjoys performing in public. On the contrary: many of us are happy to have any presentation behind us. Here are some tips to help you get the most out of your performance.
Study claims creativity is not the sole domain of younger studentsMany representatives of older generations are often convinced that creativity is more the domain of younger students. A study by the American University of Ohio has found there are actually two…
Do you want customers to find you online? Find out how to do itFocus on performance marketing strategies that work.
How to get a business order even when under pressure?Pressure can sometimes be crippling and lead you to accept a deal which you do not fully agree with. In this article, we will show you how to overcome this pressure and use it to your advantage.
How do narcissists affect your company culture?Narcissists in leading positions may initially seem like great leaders whose self-confidence and self-promotion ability can act as an excellent point of reference, especially if the company is in…
Work on your brand's reputation. Here are 3 tips on how to do itYour reputation is affected by many factors, including primary marketing channels such as social networking and email. Here are some tips to help you build a positive reputation for your brand.
