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Your values determine your successDo you know your core values? By following your own actions, you will gain a clear idea of what is really a priority for you, and you can intentionally influence your success in life.
From business to customer support - The world of e-commerce is changing dramaticallyIn recent months, customers have quickly become accustomed to buying goods online instead of shopping in brick-and-mortar stores. If you are in e-commerce, you should now, more than ever, strongly…
What does neuroscience have to do with marketing strategy?When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely different ...
How to make the most of online networkingLearn to build valuable relationships through social networking. Here are some tips to help you make the most of virtual tools.
Creativity and customer experience - the key to customer reintegration after the pandemic?New UK research suggests that the time has come to change our view of the role and value of creativity and to explore how we can engage the creativity of our own customers.
4 recommendations on how to elegantly coordinate sales and marketing processesMany organizations suffer from the conflict between sales and marketing, whether it is a clash of two cultures or a lack of understanding between teams. Aligning goals and purposes will ultimately…
Three key links for successful teamsHistorically, we have always been able to build and create more value through organisations than we could on our own. Organisations build on teams, so it's worth asking what successful teams have in…
Do customers need salespeople, or can they already "serve" themselves?With billions of data and technologies at their fingertips, customers may seem to be able to do without the middle man. Is that really so?
Team leadership in a new era based on historic structures: who is a "hunter" and who is a "collector"?The way ancient societies were organised offers clues on how to manage today's dynamically changing workforce.
Eight tips on creating an authentic employer brand in an online environmentWhen a company advertises its open positions online, it is selling you one of the most important decisions you will ever make. It is a decision that no one should take lightly. So if you are promoting…
Effectiveness of virtual teams depends on trustAccording to a new study by the University of Calabria, the level of trust among all collaborators is a key metric in evaluating the effectiveness of virtual teams.
12 best practices to increase the level of your customer service (3/4)Customers expect companies to continuously improve the level and availability of their service. The pressure on customer centers and call centers is increasing, and they must look for ways to improve…
Seven widespread business jargon words and abbreviations you should stop usingEntrepreneurs are aware of the importance of speaking the customer's language. However, they often use jargon the average consumer may not understand. Getting rid of business slang and overused…
Why is a degree of ignorance and inattention healthy?Today's world offers endless possibilities. But more choice can frustrate some people: they have to make more decisions that overwhelm them, which in extreme cases leads to getting stuck in negative…
Content marketing is growing in importanceBetween March and April of this year, the e-commerce industry grew as much as in the last ten years. As consumers become accustomed to searching for and buying products online, content marketing has…
