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B2B Product Marketing: Why Is It So Important?Many entrepreneurs do not have a complete overview of what B2B product marketing involves and how to capture it. If you would like to become more knowledgeable, then read the following article.
Traditional media are not dead, focus on an optichannel strategyWe followed the data even before digital marketing appeared and analysis and statistics became a mantra. So why throw away traditional media and marketing channels? Here are some reasons why you…
Corporate reading clubs strengthen employees' ties to the company and other peopleThe pandemic has given many of us more personal space. A lot of people have returned to what they had put off for a long time: now, when they need not commute anywhere, they have more time for it -…
COVID-19 is changing the purchasing behavior of your target customers"We live in unprecedented times." This is probably a sentence you have heard many times since the outbreak of the pandemic. Thinking about the "new normal" is changing the way we act and the things we…
5 ideas for a personalized customer experienceCompanies are increasingly focusing their attention on a great customer experience. Here are some tips that can help you.
Why is your strategy not working?Almost every organisation faces enormous strategic challenges, often with the need to transform its goals, identity, strategy, business model or structure. But most of these efforts are failing. Why?
Neurological aspects of learning and their use in building an L&D programme (2/2)Many companies are still trying to iron out the kinks in their Learning & Development programmes, most of which are created internally by employees not trained in neuroscience, neuropsychology,…
5 strategies for effective lead generationMany companies are looking for quick and easy ways to reach new prospects or users. Effective work with so-called leads (lead generation marketing) is one of the most effective methods.
Is home office consistent with your organisation's culture?There is no doubt that interest in home office will increase among employees in many organisations even after the end of the pandemic. However, not every organisational culture is currently ready for…
Prepare your online marketing strategy for the impending recessionOne of the worst economic downturns in recent history awaits us. Companies with good supplier relationships and strong distribution management are well prepared to take swift action in response to…
Whom does home office actually suit and how to help those who struggle with it?With the transition to home office, many employees have lost their daily dose of personal contact and work habits, and many of them have struggled with the new routine. Have you managed to capture the…
Do you promote a sense of belonging in your team?The need for a sense of belonging, friendship and security is deeply rooted in our DNA. From this it follows that we are part of a community, one of whose strongest components has always been shaping…
Are you ready for a change in leadership? Three key stepsAs the world prepares for an uncertain future with coronavirus, it is a good idea to pinpoint one of the most common military terms, "VUCA", which stands for volatility, uncertainty, complexity and…
New as a project manager? Get some tips from experts in the fieldEfficiency, quality and stability are the core values of any well-designed project. However, their fulfilment depends on the knowledge and experience of those who lead the project. In order to…
Self-confidence and self-esteem are not the same thingSelf-confidence and self-esteem are two terms that are often confused. In reality, they have very little in common. It can very easily happen that a colleague who you think has excessively high self-…
