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Google Analytics: 3 recommendations for e-shopsWould you like to start using Google Analytics to the fullest? You could write a book trying to cover all aspects about it. In this article, we will discuss three steps that will introduce you to this…
Is reading your marketing messages worth your customers' time?When you take out commuting, going to the gym and attending various events with friends and family, it could be said that everyone probably has more time at the moment than a few weeks ago. On the…
Maintaining motivation (1/3): When you are looking for a new jobIt's no secret that some days are easier than others in terms of finding motivation. So the current series of articles focuses on the most common stressful situations and offers some tips on not…
Crowdsourcing (1/2): What is it actually about?Crowdsourcing is currently a very popular application of the concept of wisdom of crowds, namely the idea that large groups of people may ultimately know better than smaller groups of brilliant…
How agile marketing drives data-based decisionsNot long ago, sales and marketing teams worked in tandem: marketing attracted the attention of potential customers, then sales closed the deal. Today, perhaps more than ever, management is making…
Why does your business need a B2B social media strategy?Getting closer to the customer is the mantra of all salespeople nowadays, and its importance will grow in the future. Sales teams are always looking for new ways to drive sales and grow their audience…
Social Selling, or how to get a bigger piece of the pieAre you active on social media but not achieving the business results you want? Here are six basic habits that every marketer should practice.
Investigations by the regulator (1/2): An opportunity for insider tradingIn 2016 there was a legal ruling in the USA in which the court held that a company was not compelled to make disclosures concerning a Securities and Exchange Commission (SEC) investigation since the…
Achieve the maximum with your B2B newslettersThe key is to provide value in your newsletters. But how do you craft a newsletter that people will want to read, not skip nor delete?
What do remarkably successful businesses have in common?There are certain things that successful businesses have in common … Is yours not missing something?
Family firms (2/2): How private equity can help a family firmWhy would a family firm want to partner with investors? Because it can foster a firm’s growth by providing capital and expertise. It also speeds up the institutionalisation of family firms, as…
Family firms (1/2): European family firms are good at institutionalisationMost founders of a family business want to build a firm that will last for generations. However, according to Gallup, only 12% of family businesses survive to the third generation.
How to sell in times of crisis and fearAs the pandemic of the new strain of the coronavirus arrived, and markets and European economies plummeted, there's the question of what a salesperson who makes living through sales can do in the…
The case of Tesla (2/2): Key questions remainThe previous article offered possible explanations for what is going on with the Tesla stock price. Now let’s take a look at what will be crucial for the company’s future.
Setting up plans and strategies with the „SMART“ methodEvery businessperson knows that you don't have much of a chance of success without defining goals and without a step-by-step strategy on how to reach those goals. Setting up goals successfully,…
