Social networks have significantly changed communication, not only from the point of view of individuals, but also of companies. They have entered a wide range of business processes, including employee search and recruitment. They offer recruiters much simpler ways of finding talent, if they learn to use them properly. The Undercover Recruiter website compiled a list of ways how social networks have changed recruiting forever and gives advice on how you can attract the attention of the right candidates for your vacant positions in the era of social technologies.
Clear and concise
Social networks, which more and more people access from their mobile devices, are paving a clear trend of short messages in a simple feed. This also applies to job offers. Long texts no longer attract more than a glance. Try to write your offers in the style of Twitter, with a maximum length of 140 characters and a link to more information.
Mobile optimization
No matter where your job offers are placed, they must be legible on mobile phones and tablets. Optimization for mobile devices is a must you can't ignore any longer.
Instant communication
Thanks to social technologies, you can start communicating with candidates right from the moment they respond to your job offer. Users of social networks expect you to contact them immediately. If you don't react, they will lose interest very quickly.
Easier access to information
You can find potential employees from around the world on social networks,. Moreover, you can see recommendations from other people and a wide range of both work-related and private information linked to specific people and their contacts. In just a few clicks, you can find much more information than ever before within minutes.
More than a CV
Professional social networks offer much more information about your potential employees than the traditional one-page resume. There are often more complete presentations available, including specific examples of a person's work. You can not only evaluate their knowledge and experience more easily, but also whether they will fit into your corporate culture.
More data
Social recruiting tools collect large amounts of data and they do it in real time. This data enables you to compare your practices to your industry standards or find where there is some room for improvement in your recruitment strategy. No matter which technology you use, try to make maximum use of its analytical tools.
Employer branding
Just like you, today's job seekers also routinely look for information about you on the Internet. That's why there is a growing need for the development of employer brands in the online environment, including social networks. You can read how to create and strengthen your employer brand here. Tips for company presentations on the LinkedIn social network are available here.
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