Be online
If you are not on the Internet these days, you do not exist. According to HR Morning, this also applies to recruitment. You must carefully build your employer brand online. This means using marketing techniques, which is why it is advisable as an employer to involve the marketing department in the promotion of your company as well. Be present on social networks, actively communicate with potential customers and employees, and step by step build a quality brand of your company.
Do not fear confrontation
One of the specifics of the online environment is interaction with users and their non-censored feedback. Be prepared for this and do not fear negative reactions: on the contrary, you should become actively involved in discussions, debates and stating your point of view.
Don't be too formal
Formality is no longer on the menu. Be authentic, genuine and original. Being a prestigious employer means having satisfied employees who are proud of being able to say they work for you. This, amongst other things, also means you must give them a reason to "brag" about you. One of the best ways to achieve this is having an original attitude without being too formal.
Have a transparent policy of personal development
Anyone switching jobs these days sees their career change as an investment. Only a small percentage of job applicants are unemployed at the given moment, so it is an existential task for employers to make new employees such an offer that will definitively convince them to change jobs and believe the opportunity is worth it. Therefore you should have a transparent policy of individual development and career development within your company, and you must convey this policy effectively to prospective employees.
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