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Why don't customers respond to your mailings?Do you send newsletters and mailings to your customers? Then you know that it is relatively difficult to maintain their attention and positive response in the long run. Here are some tips to ensure…
Communication and involvement of employees during pandemicsWhether your teams are in the front line or sitting at a laptop in a makeshift home office, this is the right time for you as a leader to strengthen your communication skills and be able to sense in…
Secrets of a successful presentation: is there anything you are forgetting?Not everyone enjoys performing in public. On the contrary: many of us are happy to have any presentation behind us. Here are some tips to help you get the most out of your performance.
Study claims creativity is not the sole domain of younger studentsMany representatives of older generations are often convinced that creativity is more the domain of younger students. A study by the American University of Ohio has found there are actually two…
Do you want customers to find you online? Find out how to do itFocus on performance marketing strategies that work.
How to get a business order even when under pressure?Pressure can sometimes be crippling and lead you to accept a deal which you do not fully agree with. In this article, we will show you how to overcome this pressure and use it to your advantage.
How do narcissists affect your company culture?Narcissists in leading positions may initially seem like great leaders whose self-confidence and self-promotion ability can act as an excellent point of reference, especially if the company is in…
Work on your brand's reputation. Here are 3 tips on how to do itYour reputation is affected by many factors, including primary marketing channels such as social networking and email. Here are some tips to help you build a positive reputation for your brand.
Your values determine your successDo you know your core values? By following your own actions, you will gain a clear idea of what is really a priority for you, and you can intentionally influence your success in life.
From business to customer support - The world of e-commerce is changing dramaticallyIn recent months, customers have quickly become accustomed to buying goods online instead of shopping in brick-and-mortar stores. If you are in e-commerce, you should now, more than ever, strongly…
What does neuroscience have to do with marketing strategy?When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely different ...
How to make the most of online networkingLearn to build valuable relationships through social networking. Here are some tips to help you make the most of virtual tools.
Creativity and customer experience - the key to customer reintegration after the pandemic?New UK research suggests that the time has come to change our view of the role and value of creativity and to explore how we can engage the creativity of our own customers.
4 recommendations on how to elegantly coordinate sales and marketing processesMany organizations suffer from the conflict between sales and marketing, whether it is a clash of two cultures or a lack of understanding between teams. Aligning goals and purposes will ultimately…
Three key links for successful teamsHistorically, we have always been able to build and create more value through organisations than we could on our own. Organisations build on teams, so it's worth asking what successful teams have in…
