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Is home office consistent with your organisation's culture?There is no doubt that interest in home office will increase among employees in many organisations even after the end of the pandemic. However, not every organisational culture is currently ready for…
Strategy for digital education: don't rest on your laurelsAs companies around the world cancel on-site training due to coronavirus, training is moving to a virtual environment. Whether it is improving the skills of ordinary workers and specialists or…
Hard work is not the best way to deal with pressure and stressIt is a common myth that longer working hours and more tasks will help increase work efficiency, even if stress studies show that performance does not always improve due to more pressure. Especially…
Do your own personal SWOT analysisIf you work in business, marketing or project planning, you have probably dealt with some SWOT analysis before. The traditional methodology requires identifying the "strengths, weaknesses,…
Mastermind group: How to join and what to expect (3/3)If you are looking for a dose of motivation and mentoring, the solution may be to join a so-called mastermind group. What does it entail and how do you even enter such a group? This was discussed in…
Prepare your online marketing strategy for the impending recessionOne of the worst economic downturns in recent history awaits us. Companies with good supplier relationships and strong distribution management are well prepared to take swift action in response to…
Study: Employee engagement has increased during the pandemicAccording to a recent British study, almost a third of local employers say employee involvement is now higher than it was before the coronavirus pandemic. The study was conducted by XpertHR among 264…
The Rashomon effect and how to overcome itDealing with a crisis requires being creative, as well as the ability to make quick decisions and act. Crises are not a time for consensus management. Yet the more facts you have or try to obtain…
Mastermind group: How to join and what to expect (2/3)If you are looking for a dose of motivation and mentoring, the solution might be to join a so-called mastermind group. What does this entail and how do you even get into such a group? You can find out…
Build a quality acquisition marketing plan based on your dataMost marketers are blind. They produce content and news and hope that there will be enough people who will want to become their customers. Despite the fact that they often try to map their target…
Mastermind group: How to join and what to expect (1/3)If you are looking for a dose of motivation and mentoring, the solution might be to join a so-called mastermind group. What does this entail and how do you even get into such a group? You can find out…
Artificial Intelligence and Customer Retention: Where to begin?Statistics show that acquiring a new customer can be five to twenty-five times more expensive than trying to keep an existing client. More importantly, improving customer retention by just 5 percent…
A pandemic redefines jobsThe outbreak of the pandemic has forced companies into possibly a most meaningful social experiment in the future of work, while social distancing has affected fundamentally the way we collaborate and…
Ten quotes about leadership to inspire youWe each learn through our own practice; nonetheless, suggestions from those who wore the leader's coat many years before us can still be highly beneficial. So allow yourself to be inspired by ten…
Merchants will be able to list their products for free on Google ShoppingWhereas previously merchants had to pay by pay-per-click (PPC), they will soon be able to put their products on Google Shopping for free. Google is also preparing other new features that will make it…
