Animated videos
Animation is versatile, fun and appealing. If you're creative enough, there's no real limit to how you can spread the message of your video.
1. Animated videos of characters
Animated videos of characters combine the narrator's appeal with a meaningful and engaging visual design. Animation can make the message of your video more relative, empathetic, and more human - something that will ultimately help you more easily create an emotional connection with your audience.
For example, you can create fun animated videos about corporate culture that teach your employees everything about the story and core values of your brand. Or use character animations to cover more delicate but fundamental issues, such as company regulations on sexual harassment or bullying.
2. Animated videos with whiteboard
These videos use animated characters or a story, often accompanied by handwritten text on a virtual whiteboard. Today, they are one of the most powerful tools for sharing knowledge, designed to synthesise large amounts of information and in the most efficient way possible, combining educational content with a fun approach.
Using these videos will help you improve the experience and reduce the cognitive burden on the viewer when, for example, you want to explain role-specific knowledge to employees or train them in your company's new policies.
3. Videos with moving graphics
Moving graphic videos are like graphic design in motion. They combine sound, text, symbols, graphs, text and animation to explain something. What is abstract, flat or boring becomes something simple, engaging and fun.
For instance, developing a series of short-motion graphics to address common questions about your product or company can help employees increase productivity. Whenever they have a question, they can access these videos and find the answer quickly.
4. Instructional videos
Tutorial videos are designed to help answer specific questions and quickly teach people to do something they didn't know before. Such videos go through all the steps needed to complete a process or task in a straightforward, clear and concise manner.
From teaching compliance and safety to acquiring standard know-how for new employees to gain the right foundations, many companies are including these videos in their training programmes because they are super-educational, dynamic and engaging.
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