TLNT.com highlighted the following cases when recruitment is not ready for a company's growth.
1. Employees are not involved in recruitment
If anyone can show job seekers what it's really like to work for you, it's your current employees, not the job descriptions in your ads. Show how your teams work and why they should join you. For example, it's very easy these days to create videos to present your company culture. You can also easily link people interested in working for you with employees to answer their questions.
2. You ignore cognitive bias
One of the major recruitment problems is cognitive bias - unconscious thought processes that lead us to mistaken judgments about candidates. To avoid prejudices, first you must clearly identify a procedure to follow when selecting candidates. In addition, modern technology offers tools able to remove names and demographics from CVs, or even artificial intelligence able to analyze candidates' behavior better than human beings.
3. Candidates have a bad experience with you
We live in a time when dissatisfied candidates don't only complain to their family and friends, but to the general public via the Internet and social networks. Employers can easily get a bad reputation. Candidates complain most often about inadequate and impersonal communication during the recruitment process, so try including a video with a personal message in the e-mail you send to thank candidates for participating.
4. You don't have a strong employer brand
A career website with illustrative photos and job offers in your company won't impress anybody today. If you want talented people to follow you in the long term and apply for new jobs, you must actively build your employer brand. This means sharing the stories of your business and your people with the world. Social networks offer an ideal opportunity to do this. In addition to promoting your company, you should also use social networks for direct recruitment.
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