The world of recruitment is changing rapidly. Current trends relate primarily to measuring quality of hire and putting more emphasis on relationships (with job applicants, current employees and other partners) as a key factor for attracting talent. The LinkedIn social networking site conducted their fifth survey of global recruitment trends, with more than four thousand HR professionals from 40 countries worldwide. The survey entitled 2016 Global Recruiting Trends Report revealed the following trends.
1. Employer brand building
Employer brand building comes to the forefront again and as companies invest significantly more money in it. New strategies are emerging and being communicated via more communication channels, including professional networks and social media. The cooperation between HR and marketing departments is strengthened.
2. Measuring the quality of hire
"Quality of hire" is the most valuable recruitment KPI. Most companies measure it backwards by getting feedback from employees and managers, or in the long term by employee retention. However, HR professionals are not quite sure whether they measure the quality of hire effectively. Thirty-three percent of the survey participants described the way they managed quality of hire as "strong" and 5% as "best of class".
3. Reducing turnover with the help of internal recruitment
Employers are increasingly concerned about employee retention. That is when internal recruitment comes to the forefront. Currently, internal recruitment is a key part of corporate recruitment strategies of only one-third of the respondents. More formal programs of internal recruitment are expected to emerge. Recruiters will also focus more on how to maintain relationships with candidates after they are hired.
4. Employee referrals
Recruiters are increasingly interested in referrals from current employees. More and more employee referral programs will be created. New employees recommended by current employees generally stay longer and perform better. There is, however, a lot of room for improvement in this area, as only 8% of the survey respondents considered their employee referral programs as "best of class".
The global study is available for download on this page. Results for the individual participating countries can be found here.
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