3 reasons why the best talent avoids your company

The social network LinkedIn has recently published the results of its annual survey of global trends in recruitment. The Global Recruiting Trends 2017 survey was conducted among more than 4,000 HR managers from 35 countries.

They found out, for example, that recruiters will have more work in 2017 compared to 2016. They will primarily search for talent in the field of sales, operations and engineering.

If you do not want to be left behind in finding the right talent for your company, avoid the following mistakes.

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1. You don't have an effective employee referral program

Forty-eight percent of recruiters get the best employees via personal referrals. If you don't have an employee referral program yet, it's high time to implement it. Only having the program is, however, not enough. It has to work.

What do you need to do to start? Read why recommending new employees does not work in your company and how to improve your employee referral program.

2. You don't invest in employer brand building

Eighty percent of HR managers believe that the employer brand has a major impact on whether the company can get the best people. However, most of them invest only minimal resources in employer brand building.

How can you change this? Start by an employer brand audit. Read the recommendations of the Director of Search & Staffing Division of LinkedIn for the EMEA region. Team up with your marketing department.

3. You don't have a clearly set corporate culture

Your company's culture and values are the most important information for top job seekers. Potential employees want to know the long-term vision of the company and what clearly distinguishes you from your competitors. They want to feel they are part of what the company represents. You can't offer this to them without a clearly defined culture. They also want further development and career growth.

How can you take it all in? Read our series of articles on effective corporate management and corporate culture. Get inspired by companies that already understand that benefits alone are not enough to keep talent.

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Article source LinkedIn - the largest business-oriented social network worldwide
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