The new year has already started and you are still wondering what goals to set in the field of recruitment. What can you change to make your recruitment efforts more successful and your employer brand stronger? The following tips may help you decide. The recommendations are based on the findings of CareerBuilder.com's research from 2013.
1. Learn to understand big data
Surveys show that only a small number of HR professionals work with so-called big data. So why not to start with the commitment to learn more about big data and look for ways to use it in HR. Read our earlier article: Prepare for big data in HR.
2. Offer flexible jobs
Most employees are interested in a flexible work schedules. Do not waste talent, and focus on what work-life balance possibilities you can offer.
3. Focus on skills gaps
Does it take you longer than 4 months to fill key positions because there is a lack of appropriate skills on the market? Then you should start thinking about what you can do to eliminate those gaps.
4. Build your employer brand
Strong brands attract creative people. Moreover, applicants who want to work for companies with a strong brand often accept lower starting salaries. Start by setting up a corporate blog or creating a video.
5. Involve mobile phones
Ensure optimization of your career site for mobile devices. This is really a must nowadays.
6. Do not write off older workers
The workforce is ageing and you can no longer afford to ignore older workers. At the same time, focus on how to motivate older employees and use their strengths.
7. Finally start responding to unsuccessful applicants
If you have to choose just one New Year's resolution, choose this one. Most job seekers still get no response. How do you start? Read our earlier article: How to write rejection letters to job applicants.
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