The Hootsuite company was founded in 2008 when the Canadian programmer Ryan Holmes launched the social media management tool of the same name. Today, Hootsuite is the most widely used platform in the world that integrates user accounts administration for services such as Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, MailChimp, Reddit and others. It has more than 14 million users in 175 countries.
Over the past five years, the number of Hootsuite employees rose from 70 to 1,000. In addition to Canada, Hootsuite opened offices in the US and several countries in Europe, Asia and Australia.
Rapid growth brings the need to manage corporate culture and attract the right people in order to quickly achieve business objectives. Let's take a look at what the company learned about human resources management during its relatively short but intensive history.
