Your query "Informa" has returned 1984 articles.
Segmentation strategy: The need for a regular revisionHave you tested creative, slogans, calls to action, and your conversion rates are still stagnating? How come the traffic is relatively high, but the sales do not match this trend? Maybe it's time to…
How to engage introverts in team discussionsNo every team can be full of extroverts. A good manager should therefore know how to help his introverted team members to express their ideas in front of others. A good starting tactic lies in…
Questions to ask before you start forecastingIf you forecast your sales volume accurately, it will help you minimize losses of your company. A sales plan close to reality is often the key to long-term success and helps to minimize prices. But…
How can performance feedback collected from multiple sides be a bad thing? Why it usually works initially, but after several attempts it fails? According to an article by Wendell Williams on ere.net,…
Parenthood and customer service skills – what is the connection?One of the reporters of ClickZ came up with an interesting finding during a family vacation with his 4-year-old niece: Customers and small children have a lot in common, and if you want them to be…
Step by step to successful PR1. Find a problem and offer a solution. You want to write about something you understand. Journalists want to write about contemporary issues. Find the link and you won, just carefully…
Sales teams management fundamentalsIt is not easy to manage salespeople who do not lack self-confidence and whose work lies in the art to influence others' behaviour. It is, however, not impossible. You only need to choose a different…
Internal coaching can save big money for external coaches. But how does a company recognize its need for an internal coach? Whom to choose for this position? How to ensure that internal coaches wont…
How to really achieve high level of customer loyalty?BusinessBrief asked successful sales organizations how they ensure true customer satisfaction and reach high levels of customer loyalty.. Carefully monitor clients' orders. If there is a…
Motivating employees through CSRCorporate social responsibility (CSR) has a great potential in the area of employee motivation. Incentive Magazine came up with ten tips on how to harness and developthe potential. 1. Involve…
How not to manage your sales teamIf you do not want your good sales representatives to leave you for your competition, take time to think about your management style. If you commit some of the following mistakes, it's time to change…
What do the world's most admired companies have in common?Despite economic changes, technological advances and the increasing globalization the basic factors determining commercial success of companies still remain the same. That is the finding of the most…
"360° employee feedback surveys are one of the most common HR practices, but unfortunately, that popularity may have led to a degree of complacency ... After years of extensive research on the…
What is lead management?If you're lucky, your marketing team regularly provides new leads. It is up to you to convert them into customers. However, leads can be qualified or unqualified. Therefore, sales and marketing…
How to prepare the visual side of your presentationA picture is said to be worth a thousand words. The human brain really receives visual information easier than the verbal ones, but it should not be too much visuals at once. When preparing visuals…
