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How HR can help a company achieve a better culture of educationEvery company should aim to advance, embrace new trends and take an interest in the development of both its technologies and employees. The prerequisite to all this is that employees themselves should…
Generate higher profits from your app by optimizing on the App StoreThe mobile App Store optimization (ASO) has changed over the years, bringing new marketing channels and best practices. If you want to remain competitive in 2020, learn some techniques from the world'…
Working remotely: overcoming the main challengesA sudden shift to virtual collaboration may not be easy since not everyone is used to working remotely. How to address this issue? In order to make remote collaboration work, follow this advice.
Five tips for restaurants to get the most out of online marketing during the pandemicHas the COVID-19 pandemic forced you to temporarily close your business? Find out what you can do to retain your customers and community before it opens up again and your sales go up.
Crowdsourcing (2/2): The difference between the two typesThe previous article described two distinctive branches of crowdsourcing. Now let’s see how to gain maximum benefit from either of them.
Four important specialist terms that will be much used in HR in 2020A new decade is here and, with it, HR is also entering a new era. What will be the trends this year in the field of human resources and what terms will you need to know so as not to lag behind? Here…
Europe needs nuclear energy, says new Foratom presidentFrom 1 January this year, the new president of Foratom is Esa Hyvärinen from Finland's Fortum Corporation, whose subsidiary Fortum Heat & Power owns and operates the Loviisa nuclear power plant.…
Empathy in marketing teams is rising, efficiency is dropping, UK study saysEmpathy is growing as team members become closer each other during the coronavirus crisis. On the other hand, opinions differ on the question of team effectiveness. A large proportion of marketing…
Gather more actionable feedback from your customersThe more you know about the wants and needs of your target audience, the more you can do in order to achieve higher sales.
Crowdsourcing (1/2): What is it actually about?Crowdsourcing is currently a very popular application of the concept of wisdom of crowds, namely the idea that large groups of people may ultimately know better than smaller groups of brilliant…
In times of crisis, transparency has its benefitsTransparency is key, especially in times of crisis. Be clear about what you know and what you don’t. Tell your staff what you are going to do in order to find out what you still need to know.
How agile marketing drives data-based decisionsNot long ago, sales and marketing teams worked in tandem: marketing attracted the attention of potential customers, then sales closed the deal. Today, perhaps more than ever, management is making…
Global impact: Coronavirus and supply chains (1/2)Empty shelves at grocery stores and shortages of essential supplies. This is what disruption looks like, caused by pandemic impacts on consumers. The global supply chain is under pressure; there are…
Why does your business need a B2B social media strategy?Getting closer to the customer is the mantra of all salespeople nowadays, and its importance will grow in the future. Sales teams are always looking for new ways to drive sales and grow their audience…
G20 developing nations agree to cut oil productionCrude oil prices are currently at their lowest in 18 years, and oil producing countries are trying to stabilize the prices. Earlier, the OPEC+ group of countries led by Saudi Arabia and Russia had…
