Your query "M" has returned 6743 articles.
Marketing and „Rule 7“: What is it and how does it work?„Rule 7“ applies to marketing, its main premise being that a customer must see or hear your brand seven times before he / she notices it, starts being interested in it and possibly starts to actively…
If an investment firm demands CSR (2/2)The big unanswered questions are what BlackRock means by social purpose and social responsibility and also what it intends to do about it. What in fact can BlackRock do to fulfil the statement of its…
Career crisis: You can surviveWhen you have to quit your job, it doesn’t mean that your life has no purpose anymore. If you find yourself in a situation of major career crisis, it's nasty.
Three basic traits a good leader must haveA management position brings with it many requirements and great responsibility. Your subordinates must respect you and you must have sufficient authority over them; otherwise, you cannot realise your…
Twelve motivational quotes that will boost you up in the times of despairEveryone has a bad spell from time to time, everybody needs support sometimes and a reminder of why what he or she does matters. Some people seek this support from their colleagues, others from…
The customer is always right? Not reallyProbably everyone knows the saying “the customer is always right”. In practice, of course, this is not the case. More importantly, however, if the client is wrong, you should not just nod and pretend…
Acquisitions: Beware of excessive positivity (1/2)Mergers and acquisitions very often lead to disappointment, primarily because of the integration process going badly. In order to get all employees on board, you need a persuasive communications plan.
How to prepare a successful social media strategyCreating a social media strategy should be based on a few key questions. By sticking to these, your chances of crafting a successful strategy will increase enormously.
The biggest challenges of employer brandingEach company has its own employer brand, whether it is actively building it or not. Employer brand is actually a company's reputation in the labour market that helps the company to a greater or lesser…
Tips to avoid for your presentationImportant presentation ahead? There's a lot of dodgy advice about how to prepare presentations and how to make presentations. Here's what to do... or not. No, don’t follow these tips after all.
10 tips on getting more leads at a social eventPart of every entrepreneur's selling methods should be participation in various professional meetings where the sales rep has a chance to meet people from the given field as well as prospective…
Does your selling lack a noble purpose?Some people just sell a product. It is their way of earning money and also their only professional goal. But then there are more successful salespeople whose business efforts feature a certain noble…
Some people think that CSR is not an authentic business model. They see it as merely socially and environmentally focused PR, used to attract a broader audience.
How to start YouTube influencer marketingYouTube marketing with influencers is currently booming. However, it is still a young industry and the benchmarks are shifting all the time. So what should you do in order to obtain the best deal?
Five tips on making phone sales more bearableLet's be honest here: selling over the phone is not the most popular form of doing business. And this is despite the fact that almost every business person, be it only occasionally or more often, must…
