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OPEC cartel to cap oil productionOPEC cartel countries have agreed in Algiers on Wednesday to cap oil production to increase its price. The production should be limited to approximately the current volume. Low oil prices have had a…
Leadership will soon be detected in childhood - based on salivaScientific research focused on leadership is very well established and brings a wealth of serious knowledge. Most people, including those responsible for selecting and evaluating leaders, however,…
4 ways of making your clients feel like part of the companyMany companies are unable to make their clients involved in what is happening in the company. A lot of enterprises are still not aware that for the client to feel like part of a community, he must be…
How to waste your time and productivityAll of us trying to improve our productivity finally find out that certain recommendations work really well. However, we also learn that methods which are great for others are completely useless for…
Several changes in call centre design can improve the agents' performancesHave you ever thought about the ways in which our working environment influences our performance? The results of surveys on this topic differ, but they all agree on one thing: A well selected design,…
Online labour market in the Czech Republic (1/2): A couple of brave players and a money machineThe development of the online labour market in the world is following a clear path. Traditional job portals are being quite quickly replaced by social networks led by the professional network…
4 signals that a prospect is ready to sign the contractMany articles and a lot of professional literature focus, quite logically, on persuading the prospect to purchase the product you're offering. Many business people, however, keep on selling even when…
Professional work with cutting-edge consumer advertising: this is how recruitment campaigns of the Heineken brewing group are often evaluated. One example is the Bronze Lion award at the International…
Jump, guys!Companies are looking for new ways for their teams to bond and improve employee morale. Almost everyone has already tried various team building programs focused on deepening trust between colleagues,…
Use your blog to generate leadsDriving leads is what inbound marketing is all about. However, it is a marathon and not a sprint. Long-term dedication and commitment is needed. Develop a strategy and use these tips to create content…
Marketing in a new country: Know your foreign customersFirms must analyse several aspects of a countrys culture and not adopt a one-size-fits-all strategy. If a firm plans to invest in a country because of its growing economy or increased Internet usage,…
SAP SE is the first multinational technology company to be awarded the worldwide Economic Dividends for Gender Equality (EDGE) certificate, recognizing its global commitments and actions in achieving…
Marketing on fear: Why worry? Get tested and be certainA growing number of diagnostic labs are marketing their services to the general public. If you are concerned you might be genetically predisposed to illness, you may want to use their services.…
3 ways to start recruiting on FacebookFacebook currently has more than 1.6 billion users, including four million Czechs. 93% of all Czech internet users regularly use this social network. That is a good reason why marketing specialists…
Too much engagement can hurt youHigh levels of engagement have a scientifically proven impact on higher employee satisfaction, performance and retention. For companies, it means higher revenues and profits, improved quality of…
