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Do not underestimate Twitter for recruitment purposesTwitter is a social network based on short posts, called tweets, shared among its users. The length of a tweet is limited to 140 characters, similar to text messages on mobile phones, which is…
Online personal branding for beginnersHave you ever tried googling your name? The answer is probably yes. What the search engine finds about you is your personal brand in the Internet world. When anyone who wants to look up information…
5 tips for creating an effective newsletterIn an age of social networks and direct marketing, the good old e-mail might seem a somewhat obsolete form of digital media. Nevertheless, a well-prepared mass campaign or a quality newsletter are…
An executive car not only fit for failed managersThe Skoda Superb has been produced since 2001 and has been one of the most popular and top- rated European executive cars from the very beginning. Today, not only Czech managers drive the third…
Robert Hogan: Winners win and losers loseIcon in the field of organizational psychology or the father of professional psychodiagnostics. These are the most common tiles of Robert Hogan, president and founder of Hogan Assessment Systems, who…
4 cases where it is not worth closing a dealEvery salesperson has experienced a client who, after a while, makes the salesperson think it might have been better if the deal had never happened. We are talking about clients who take up too much…
Recruiting: What you don't know you're doing wrongCognitive bias is a term used in psychology which refers to unconscious thought processes that lead us to make incorrect judgments. It causes prejudices and stereotypical behavior. For some internal…
Study: Banks lag behind in the use of digital technologyDigital technologies such as data analysis, mobility, video communication and virtualised operating models, bring new market potential to the financial sector. A new study by Cisco entitled Roadmap to…
Republicans in the USA want to change the environment and climate policyAt their convention in Cleveland, Republicans have adopted on 18 July a party platform, which demands the end of CO2 emission limits, withdrawal of the international climate agreements (mainly Paris…
Do you know when it is time to ditch a customer?Most sales literature and training focuses on techniques used in the acquisition of new clients. Sometimes salespeople sell their products to anybody at all and then try to keep each of their clients…
What percent of your work can be automated today?An enormous technological breakthrough will come if machines can understand natural language at least as good as an average human. Such natural-language advances would increase the technical potential…
Don't believe these seven public speaking mythsIf you want your presentation to be successful (either at a conference or in front of company management), it has to engage or surprise the audience. Those who are giving a presentation must always be…
The profile of a top seller; or, What the best do differentlySteve W. Martin is an American coach, author and lecturer at the University of Southern California Marshall School of Business. He recently carried out a study involving 1,000 sales professionals. The…
HR departments have a large amount of workforce data but are generally unable to use it to their companies' advantage. Surveys repeatedly show that a majority of managers aren't satisfied with the…
Career advancement (1/2): The doubtful value of experience abroadThe authors advise executives to engage in international assignments. However, they shouldn't expect that extensive levels of international mobility will necessarily make their career progress faster.…
