Bertrand Dussert works for Oracle, as a HR transformation and executive advisor to some of Oracle's largest clients. He is also an HR thought leadership speaker and Oracle representative for targeted events. In his article for forbes.com website he offers some ideas about how Chief Human Resources Officers (CHROs) can help their companies by creating new sources of revenue and increasing sales.
Competition in the labor market
Today competition is very tough, not only in business, but also in the talent market. In order to maintain revenues, CHRO and the team needs to analyze available information to set up a short-term strategy to secure and develop top talent. Top talent delivers top payoffs.
Team achieves success
Most of the work done today is not attributable to a single worker, but to a team. Only collaboration that integrates all the company’s processes can answer all new business opportunities. Talents from diverse disciplines, working as a team, must be ready to create new sources of revenue.
Social media as today's reality
HR department can use social media, wikis and other collaboration tools in order to improve its operations. This way it can get valuable information about its employees‘ needs. Talking about social media, they are today a business reality. The best CHROs use it as a tool for understanding workforce sentiment. It can also help them to understand the causes of employees‘ successes and failures.
Core processes are vital
The pressure on HR staff to become more strategic and revenue-driven does not mean that the usual processes are fading. The opposite is true, these crucial processes must still be running smoothly, with continually expert improvement. Taking an active role in generating more money for the whole enterprise is becoming an important duty for CHROs, which they can fulfill it only by becoming key players in reinventing a company’s processes relating to staff.
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