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The recipe for a headline which makes people click

Researchers in Norway tested what marketers are trying to find for years: How to write the perfect…

Crisis communication: 4 conditions for an effective apology

On Valentine's Day 2007, a JetBlue aircraft remained frozen on the runway. This was caused by a few…

Marketing strategies for your business in 2014

"You must have a Facebook account. Content marketing is the future. Email is the best way to…

Why You Need a Copywriter

When creating marketing outputs, a copywriter may be needed. Websites, ads, PR articles - all can…

12 ways to support video on YouTube

Consultant Jason Rich wrote a book describing the secrets of success of marketing on YouTube. The…

The year is 2014. People read e-mails mainly from mobile

E-mail is already quite an old marketing tool, so we do not expect many surprises here. However,…

Children believe in Santa. What do your consumers believe in?

According to an international survey conducted by Nielsen, finally after several years consumer…

How bad SEO can hurt your business

It is obvious that good SEO is a part of marketing of any company. However, many managers are…

The ultimate CRM objective: to surprise and delight customers

Imagine that you are travelling to the same hotel for the fourth time this year. Upon arrival at the…

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