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What should a CMO master in 2013?

Most customers today swap between mobile, internet and in-store offer while shopping. How to "catch"…

Top 10 articles for salespeople and marketers on Management News in 2012

What pitfalls can be hiden in a sales skills training? How to make money on Facebook, how to write…

Marketing predictions for 2013, which may surprise you

We live in a period full of changes. The company LoyaltyOne identified those that are already…

How to change a light bulb in the PR department?

If we are to empathize with the target group, we must first be able to look at ourselves from a…

Digital Marketing Trends for 2013

What to expect in digital marketing in 2013? That is what the analyst Rebecca Lieb of the Altimeter…

The best and the worst time for e-mail communication

E-mail has its permanent place in marketing and PR. In addition, it is also a common communication…

New Year's resolution in CRM: Don't give up!

Implementation of CRM in a company is similar to starting the New Year with a diet and an exercise…

What affects whether reporters cover your story?

Journalists get a lot of emails every day, hundreds of phone calls and notifications via RSS or…

2 basic rules of brand definition

Brand is a tool to communicate. But how to correctly define a brand, so that the communication can…

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