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HBR: Customers don't want relationships with brands

The trend today is engaging customers in order to build a relationship with them. In a recent…

Pinterest: The third largest social media site

It's only two years old and it has gained real popularity only this year. It is meant to be used as…

Building a social media marketing program

Perhaps all marketing managers already understand that the influence of social media can not be…

Using social media when attending a conference

Before you go to another conference, make sure that in addition to networking opportunities and…

3 marketing lessons of Trader Joe’s

Trader Joe's is an American chain of convenience stores, which is specialized in selected foods and…

What is the ROI of your trade show booth?

Beautiful stands, expensive tickets, glossy brochures. It was a wonderful trade show, but also…

How to improve you customer experience

Providing first class customer service is not enough - that should be granted. Customers are looking…

13 lessons of WOM Marketing

13 lessons of WOM Marketing Word of mouth marketing is trying to work with what people are saying…

LinkedIn to launch new tools for marketers

LinkedIn plans to introduce new functions for companies, which will enable them to use this network…

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