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Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A multi-platform marketing…

Digital marketing: B2B trends for 2012

Portal eM+C published 7 digital marketing trends which are expected for the year 2012: 1. Online…

Can introverts succeed at a conference?

A conference is a great marketing opportunity. At the time of tight budgets, it is absolutely…

When will marketing respond to demographic changes?

The British weekly magazine Marketing Week provides information about demographic changes that are…

The secret of Facebook success: Faces!

Facebook is extremely successful because it creates a big emotional response. Why is that? That is…

Social media: 3 recommendations for 2012

1. Be relevant Imagine that you pay a fine of CZK 20 each time you send an irrelevant Twitter…

New Facebook metrics show: Brands forget to focus on engagement

Businesses today understand the importance of having their Facebook page to be actually visible on…

Augmented reality in-store: A change in merchandising?

Tesco UK is now testing augmented reality (AR) not only online, but also directly in-…

The Most Important Word in Marketing: "You"

Your teacher of English would approved the following sentence in an essay: "By carefully employing…

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