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Six steps towards creating a successful marketing strategy for your start-up

Promoting an emerging project is one of the biggest challenges for marketing professionals. Creating…

Six basic rules of content marketing

Content marketing is a way of promoting a certain brand, product or solution through  content that…

Five tips on how to create successful content marketing

Content marketing, creating texts of valuable information that are used to establish and maintain…

5 steps towards preventing your digital marketing campaign from disappearing

Marketing keeps moving into the digital world, which offers many possibilities, but can also turn…

Which emotions can be used effectively in marketing (and how)?

Advertising and promotions are not just based on rational arguments and strictly logical thinking.…

Writing e-mail subject lines: An art worth mastering

In many cases, it's the e-mail subject that makes the difference between the user deleting the whole…

Four rules of promoting a start-up

A new start-up must feature a number of characteristics in order to succeed. These include, for…

Marketing and „Rule 7“: What is it and how does it work?

„Rule 7“ applies to marketing, its main premise being that a customer must see or hear your brand…

The five worst mistakes start-ups make in marketing

The question of marketing is a crucial one for newly established, small enterprises. Without good-…

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