Články z oblasti vzdělávání a poradenství

Company websites are no longer read only by people. Marketing must explain the offer to customers and AI systems at the same time

B2B customers increasingly receive their first explanation of a problem, market and suppliers…

A customer move is a strong buying signal, but brands often notice it only after the customer leaves

Moving home forces households to reconsider internet service, insurance, retailers and other…

Five reasons short-form content dominates marketing

The so-called „short-form content“ takes many forms. It includes short videos, brief texts, or…

Four tips on how to clean up and improve your mass e-mail list

Do you use mass e-mails as a form of marketing and sales? If so, the following tips on how to…

How to engage Gen Z with your marketing campaign

Some products are meant for young people, but sales are not going well because the company doesn't…

Not like this: Seven most common mistakes in content marketing

Content marketing is used not only by start-ups, but also by big, established companies. When used…

Becoming a master of e-mail communication: Make sure clients open your e-mails more

We all get e-mails with business proposals on a daily basis. In many cases we don't even open the…

„Word of mouth”: How to make your clients recommend you to their acquaintances

What is „word of mouth“? It is a form of marketing when clients recommend a company to their friends…

How to compete, as a start-up, with the marketing of established competitors

 Many new entrepreneurs and start-ups have a unique solution to offer that would appeal to a large…

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