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Do customers need salespeople, or can they already "serve" themselves?

With billions of data and technologies at their fingertips, customers may seem to be able to do…

Your customers watch your every move

Customers and potential clients in today's competitive world follow your every move. Even "little…

Study: Are you ready to strengthen the relationships and satisfaction of your B2B customers?

There is now a lot of discussion in the media about how COVID-19 will affect the customer experience…

Brands can't really listen to customers. They rely on data; however, that is not enough.

With the growing amount of consumer data, companies have more information about their customers than…

B2B Product Marketing: Why Is It So Important?

Many entrepreneurs do not have a complete overview of what B2B product marketing involves and how to…

Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis and statistics became a…

Acquisitions vs. retention: What is worth investing in more?

Acquiring new customers and maintaining existing relationships are both key to growing your…

5 strategies for effective lead generation

Many companies are looking for quick and easy ways to reach new prospects or users. Effective work…

Do you write direct e-mails? Use psychology to create them

Most marketers are well aware of the power of direct marketing today. In any case, it is an art to…

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