One of the most influential personalities in the field of HR - author of the concept of HR business partnership, consultant and professor at the University of Michigan Dave Ulrich - has just released a new book. The Book entitled HR from the Outside In: Six Competencies for the Future of Human Resources provides answers to three key questions of HR professionals and departments:
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What should HR professionals be, know and do to be perceived as personally effective?
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What should HR professionals be, know and do to improve their companies' business results?
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What shoulld HR departments focus on to improve their companies' business performance?
In an interview for Forbes.com, Dave Ulrich spoke on the most common problems of contemporary HR, the most important HR competencies and the future HR.
According to him, HR professionals should be "architects of talent, culture and leadership" in companies. It means maily to help line managers. After 25 years of studying HR competencies and collecting data from more than 60,000 HR professionals and line managers worldwide, Ulrich notes that HR professionals are more credible when they are "credible activists" building relationships with corporate leaders and seeking ways to ensure even greater performance for their organizations. They can increase the business performance of their companies when they are HR innovators and integrators building skills and promoting new technologies.
Thebook HR from the Outside In bears its title because HR should learn to look on itself from the outside. Traditional strategic HR see the strategy as a mirror that reflects what HR should focus on. Today, it is necessary for the strategy to be a window through which we look at the world around. The focus of HR changes from inside the company (employer of choice) to the outside world of the company (employer of choice of employees customers would have chosen).
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