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Four directions to grow your startupEven the best product doesn't ensure long-term growth for the company that sells it, and without long-term, sustainable decisions, sooner or later your startup will stagnate. Are you considering the…
Conduct research in order to have outstanding contentParticularly in the B2B sphere, original research should form the basis of your marketing activities.
Five habits that will help maintain a positive attitude and motivationResults and long-term success in sales are to a large extent influenced by the attitude and mental state of the salesperson. The best business people are capable of fortifying themselves against…
Manage your time better and become more productiveSince time is the most valuable resource at our disposal, you should use your time effectively in order to get the most out of it.
Whistleblowing (1/2): Will wrongdoing at your company be reported?Whistleblowers are people who decide to act according to their conscience if they witness some wrongdoing. This has always been deemed a very risky action on the part of an employee. Often there is no…
Collaboration with influencers: the basicsAre you thinking about tapping into influencer marketing? In order to ensure the collaboration is effective for building and promoting your brand, you should follow certain recommendations.
How to turn second-rate business people into great salespeopleMany articles and professional literature deal with how to treat first-class business people and how to retain them. However, there is less material about a quite common problem of working with…
Transformation: how finance should support itA financial department should be able to explain what impact individual elements of company transformation will have on financial performance.
Five steps towards a company culture with a positive attitude to employeesA company's positive attitude towards employees is about more than just money. Employees nowadays seek other, non-financial values in their employers, thanks to which they are often willing even to…
Five types of conversation managers should have with team membersCommunication plays a key role within teams. And the team manager is the role model and creator of communication within the team. Unfortunately, many managers focus only on giving orders and do not…
4 reasons why you shouldn't forget about your personal brandMany salespeople focus on promoting their product and company, and few think more thoroughly about working to build their personal brand for the long-term. Here are four reasons why you should start…
Collective intelligence (1/2): On human thinkingHuman thinking is conscious and wilful. On the other hand, might not intelligence also be based on something else?
Become a better salesperson immediately in several simple stepsAre you concerned about a drop in your sales results? Are you starting your own business and want to have more deals? Or are you an experienced salesperson, but you want to refresh your selling…
Employee fraud: what is it usually about?Do you know what to expect in cases of losses caused by internal fraud? Internal controls can help mitigate the risk of fraud taking place. On the other hand, these checks may not be sufficient to…
Typology of chief innovation officers (2/2)The previous article described how innovation-focused top managers are by no means rare nowadays and several different types exist. We began with researchers; now we will look at other kinds of…
