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Content marketing in 2019: How to do it right (1/2)Technologies will continue to reshape how marketing is done. Marketers who master new available tools will expand their own capabilities by utilising automated solutions. However, the fight for the…
Rules for recruiting foreigners: making their first steps easierDue to the current situation on the job market, a shortage of experts, globalisation and favourable legislation, Czech companies are hiring more employees from abroad. Today's article will not discuss…
What should be your approach to the competition?In every business sector, companies have competitors. Even if you offer a unique product, different from everything else, customers will still compare it with others. A crucial question is what should…
Why it is important to ask difficult questions at an interviewThe essential aim of a job interview is to find out what kind of person a candidate is, what their personality is and how they come across face to face. If only facts, experience and data mattered,…
Why did the client reject your offer? Probably because one of these five reasonsDid it ever happen to you that you felt good about a meeting, you were proud of yourself for explaining the benefits of your product well and talking up your company, but in the end the client…
How the work of finance departments is evolvingFinance chiefs are increasingly being tasked with new responsibilities.
Many organisations have problems nowadays finding people with the necessary skills or experience. Thus retaining employees remains a critical issue. If you want to avoid the headaches associated with…
Lead by example. Tips for new team managersA new team manager faces numerous challenges. One of them is the fact that it's necessary to lead by example. In other words, you can't preach water but drink wine. A successful manager, in order to…
What makes successful people successfulYou don’t need anyone to tell you that you are good at what you do. Let yourself be guided by your own self-belief. Successful people are confident about their own worth, which allows them to focus…
Steps towards retaining top clientsIn addition to seeking new business opportunities, customer retention is one of the most important tasks of a sales representative. This especially concerns VIP clients, as the general rule is that…
Earn the trust of a prospective client in a quick and easy wayAll lof you who have been in sales for a while know very well that the product on offer is less important than the persona of the salesperson and the relationship that the salesperson builds with the…
To fire or not to fire? When you should really sack someoneManagers often cooperate closely with the HR department in questions of firing specific employees. Letting a worker go is a delicate and tricky matter. Today especially it is more important than ever…
3 steps towards getting more new clientsTrying to obtain more, high quality, leads and eventually getting more clients is a task that requires long-term effort and usually significant changes in your current strategy. Here are three changes…
Although Czechoslovakia has been divided for more than a quarter of a century, many Czech companies do have branches with their eastern neighbours. Such companies should be aware that from 1 January…
The four phases of the sales cycle from the client's point of viewWooing a client always has four phases, no matter what business sector you're engaged in. That is, from the client's point of view. A salesperson must be able to engage the client sufficiently in…
