Your query "Informa" has returned 1994 articles.
Tips on how to attract and retain young talentsHow to address young people so that in their field it is your business they will choose? Emphasise the story of your company, including its values and corporate culture, plus feedback from employees.…
B2B evolution: Staying relevant thanks to digitisation (1/2)Maybe it is time to rethink B2B value propositions. After all, digitisation is changing everything, so why should the B2B market continue unaffected?
5 reasons why a client won't give you an answerA large number of sales cycles end not with rejection, but with the prospect not giving the salesperson any answer at all. Many deals simply “fade away” and the salesperson has spent too much time on…
5 tips for closing a deal quickly with multiple decision makersUnfortunately, the ideal scenario of a client coming to a meeting on their own, ready to make a decision right away, just having to conscience that one single person to close the deal, doesn't happen…
Businesses not using the potential of online reviews of products and servicesMost people today order some things online. Whether it be food, electronics, clothing, furniture or services, the decision to order online is always taken partly on the basis of previous buyers'…
4 questions you should ask yourself when you're going through a dry spellSuccess and failure are both innate to business. Every salesperson has experienced certain ups and downs, but if there is a long, slow downturn, it's the salesperson's responsibility to sit down and…
How to build trust – and why we should do soThink about the start of a new relationship: how do we behave? Some people trust others until something happens that persuades them not to do so. Others distrust others until they see some evidence…
9 tips for cutting the average duration of one phone call in a contact centreThe Average Handling Time (AHT) is a term that refers to the average duration of one phone call between a client and a call centre agent. Shortening the average time not only increases customer…
How retail brands can bridge online and offline (2/2)The previous article described how tracking customers can be done both online and in-store. Now let’s look at some more examples of how online and offline can be bridged.
Choosing an influencer to promote your brandHuman activities are becoming more part of the online world, and at the same time, there is a seemingly endless amount of information about every topic on the Internet. Customers increasingly prefer…
Five steps towards setting up an efficient customer care systemCustomer service is one of the keystones of a successful and efficient company with the customer at its centre of focus. This is why it isn't advisable to underestimate customer service. In this…
How retail brands can bridge online and offline (1/2)Personalised customer experience represents the future. Retailers must know how to blend physical and online channels.
Step by step: writing a job ad to attract quality workersThough many factors play an important role in the hiring process and its success, the first thing a potential candidate sees is often a job vacancy advert. Thus the role job ads play in the…
E-commerce and luxury products in 2019 and beyond (2/2)The previous article described how digitalisation will significantly affect the customer journey in the luxury market. From chatbots to augmented reality, technology will help to make every experience…
Seven rules of a successful company profile on social networksSocial networks, given how widespread they are, are one of the most efficient ways to promote your product, company or brand. But there are certain rules you must adhere to so that your presence on…
