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Does your team trust you?Teamwork stands and falls with the level of trust individual workers feel towards their manager. Without trust of his people, no manager can expect them to provide good performance as a team. Neither…
5 media lessons for all marketersThe current trend - content marketing - changes brands to publishers. Therefore, CustomerThink released five tips that are necessary in order to succeed in current marketing world. 1. It's not about…
10 steps to a changeManagers may come with changes in strategies, products and processes to infinity. It will, however, have no sense until employees actually change what they are doing. So, how to get employees to a…
What to do if you incorrectly media odcitujíCase 1: In the morning, you open the newspaper and find that a journalist wrote something different than you told him during an interview. Something you would never even say. Case 2: You work in a PR…
Owners of small and start-up companies tend to recruit staff who think similar to them. This may, however, limit the development of their businesses. Besides education and experience, they should…
Even good employees sometimes do bad thingsThe costs of repairing damaged reputation are high, as this is a scar that can stick with the company for years. It can even destroy the company. Professor Muel Kaptein of the Rotterdam School of…
If a customer is too demandingOnce in a while there is a client with whom you have a lot more trouble than with all the others put together. You dread even if only his name is mentioned. When making strategic decisions, you first…
Find time for your teamManagers often complain that they have no time for anything. They should, however, find time at least to manage their teams because that will ultimately save them time for themselves. Ten steps on how…
HR staff need to be able to negotiate well to convince management of their companies to invest in human resources. They also need to be able to negotiate well with managers of individual departments…
7 elements of a good PR articleAndrew Hindes, an instructor in the field of PR, briefly summarizes 7 things that are necessary to create a good PR material. Planning: Before you begin writing, set up your objectives - what do…
Forbes: What you should know about LinkedIn recommendationsA profile on LinkedIn is becoming a more and more important tool for establishing contacts or looking for new employment. This professional social network currently has more than 135 million users and…
Simplify consumer buyingThis time, however, the article is not about e-shops. New research by Marketing Week came up with the fact that too much choice creates "purchase anxiety" in consumers. Apparently, up to 41% of…
Study: Sunny days reduce productivityAutumn begins already this week and winter follows unevitably. Even though the sun and heat lovers do not cheer, it may have some advantages for managers because employees are more productive in…
Networking - the key to success in sellingNetworking and word of mouth present a 7 times more effective tool for customer acquisition than traditional marketing tools. If you want network and have results from it, use the following…
Want to be in? Get your internal social networkInternal social networks are becoming more and more popular in companies. Why? People love social networks such as Facebook and they welcome when they can work using something similar. Michal Martoch,…
