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How a B2B brand drove sales with Facebook ads?ClickZ provides an example of how HubSpot, a company developing marketing software, increased its sales by advertising on Facebook. The firm claims that the ROI on ads on this social network was 15%…
Organizations that teach their leaders how to coach employees show higher levels of productivity, engagement and financial performance. For coaching to be effective, you need to build a coaching…
Why do your subordinates think you are a bad boss?Employees often complain about bad bosses. Hiwever, it is interesting that when they themselves become bosses, they quickly get the impression that all problems are caused by bad employees. While…
Recent Eurostat statistics indicate that the nubmer of employed women in the Czech Republic reaches 56%. In the case of women with children under six years it is even a fifth less, which leaves the…
What should every manager be prepared for?People who are just beginning in their role as a manager are often not aware of the pitfalls of managing people. But they usually discover very soon how hard the work that lies ahead of them is. So…
Facebook and Twitter: More innovation in advertisingThe two most popular social networks, Facebook and Twitter are taking further steps to improve their advertising services primarily through better targeting and enhanced content. Twitter now offers…
Do your recruiters know the talent management processes and priorities in your organization? HR Development Blog summed up what in particular they should know in this context. 1. Which positions are…
3 most difficult customer types and how to approach themIf you can sell anything to the following three types of people, then you are guaranteed a competitive edge. So who are these more complicated prospects and how do they act? 1. Difficult to read…
Expressing criticism is not enoughA lot has already been written about feedback. In your practice, you were certainly convinced of the importance of providing feedback many times as well as about the fact how difficult it can be. It…
Tesco, one of the biggest private employers in the Czech Republic, launches restructuring of managerial and specialist positions. Overall, approximately 900 positions will be be abolished or…
The Basics of Communicating ChangeThe less people know, the worse it is. This is the basic rule of communication when introducing changes. No matter what the changes are you want to make, you have to be prepared for resistance from…
5 rules of web analyticsPrepare a list of 10 most important questions marketing needs to answer. For example, what is the cost-per-acquisition per channel, etc.. Accordingly, define KPIs (Key Performance Indicators) and…
UK is currently intensively engaged in the issue of equal pay for men and women. Equality Minister Lynne Featherstone just announced that employment tribunals would get new power to require gender…
What to do about an unhealthy company culture?Company culture is like a long-term relationship. Its not just about togetherness in problematic times and pleasant things in good times. Having a company culture where employees really are important…
5 tips for success on TwitterYou own a business and have mastered the basics of social media: You have a beautiful page on Facebook, you're tagged on Foursquare, and you frequently tweet. OPEN Forum offers advice on how to…
