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10 questions to create quality contentCreating quality content requires patience, planning and practice. And the famous quote "content is king" was said by Bill Gates back in 1995, which predicted the trend of modern marketing. Although…
Get the most out of "cold calls"Almost every non-negotiated sales or business call is probably uncomfortable for the prospect. Cold calling" is, however, one of the few truly proven methods that can help you get a new opportunity.…
Top management of companies often evaluates talent management in their organizations poorly and labels the HR department as the culprit. However, it is really a fault of HR? If it is so important to…
How to lose customers quickly and easilyGetting a new customer is ten times as expensive as retaining an existing one. Despite the fact that most companies try to keep their customers satisfied, it happens they lose a client because of a…
When is it better to get rid of a discontent customer?Perhaps every marketing guide proclaims that in today's modern economy the customer is at the first place and the relationship has to be constantly strengthened. Unfortunately, not every customer who…
Company culture is not only a scheme written somewhere on a sheet of paper all employees are expected to know. It is a set of all working standards, values and patterns of behaviour which are applied…
Why do we need content marketing?In recent years there has been a big change in the way people communicate and absorb information. It is no longer the case that several publishers control everything about a topic. Anyone with…
Marketing vocabulary, ie., communicating more effectivelyThere are words that help to initiate communication with customers. Some terms are subject to fashion trends, others are timeless. Let's see which words help most in copywriting. Because. People…
How (not) to lead employee performance interviewsRegular interviews with employees regarding their performance and future career are not the most popular managers' tasks. That is, however, why managers should not underestimate and neglect these…
7 steps to better networkingMany things set successful managers apart from their less successful colleagues. The ability to develop relationships with important people, the so-called networking, is one of them. Managers with a…
Do your company's values make sense?In a recent article, we mentioned the foundations of a strong corporate culture. We know that the very basis is a vision and the values based on it. Let's, therefore, take a closer look on corporate…
4 characteristics of the best salespeopleThe Inc.com website has tried to pick the most important characteristics that are to be found in the best sales stars. Of course there are many more features that are important for this type of work…
How to definitely lose new employeesThe first days and weeks at a new job play a crucial role in whether an employee decides to stay with you or not. We have already discussed how to keep newcomers on our website many times. Let us,…
We have already written many times about how important corporate culture is in the process of hiring employees, how to communicate in different corporate cultures or as how to change a corporate…
Who is a better salesperson - an extrovert or introvert?Recently, there have emerged a large number of debates which tried to answer the question of who makes the better salespeople the introverts or extroverts? An article published not a long time ago in…
