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Do you want more sales? Understand your customers’ emotions People make a purchase emotionally but then they need to defend what they have done rationally. So in order to close a sale, you need to create emotions; however,…
Matchmaking services (1/2): Why business with love isn’t eager to innovate Matchmaking companies (typically in the online dating industry) charge…
Do you play the violin? Then play it in your next presentation If there is something unique about you, you could and should use it to make…
Is your decision making truly smart? Very often we don’t really think about whether something we want to do is…
Go virtual: don’t miss the boat Virtual reality is good not only for video games. Today, VR is a device…
Authenticity or cultural fit? Authenticity is the main aim of all diversity efforts. On the other hand,…
How to make the best possible presentations When you look around you during your presentation, don’t just see employees…
Richard Branson: an ABC of successful business Richard Branson, the British billionaire and owner of the Virgin brand…
Keeping on track during meetings: you need to know why you are there Have you experienced a team meeting or a conversation where everything…
Three things that a team manager should delegate There are leaders who like to do everything on their own, they don't trust…
Choosing the best person to be in charge of marketing (2/2) The previous article described the first traits to look for in a chief…
Study: Procurement in 2025 Significant changes in procurement will occur in the years ahead and not…
Why you should probably speak less Sometimes team conference calls or meetings are not particularly engaging:…
