Starting a business: do you need a partner? Starting a business involves a great deal of work. Having an idea is fine but setting up an actual business structure that will create profit is a demanding task…
Why do you seem unable to realise your full potential? If you have been stuck in the same spot for several months or even years,…
Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A…
General Motors: A useful lesson on crisis management Mary Barra was the first female in history to reach the position of CEO at …
Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the…
Should your company move to a subscription model? The benefits of subscription-based business models are well known: they…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Are top managers with accounting skills a risk? If managers possess accounting skills, this enables them to produce…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
Customer voice (2/2): Customer choir The previous article explained that neither sales nor service teams can…
Voice of the Customer (1/2): Who should deal with it Voice of the Customer (VoC) programs drive more sales for companies. They…
Become master of the elevator pitch: how to sell the vision of your company If you want to succeed in delivering an elevator pitch (ca. 40 seconds),…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
