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Marketing and „Rule 7“: What is it and how does it work?„Rule 7“ applies to marketing, its main premise being that a customer must see or hear your brand seven times before he / she notices it, starts being interested in it and possibly starts to actively…
If an investment firm demands CSR (2/2)The big unanswered questions are what BlackRock means by social purpose and social responsibility and also what it intends to do about it. What in fact can BlackRock do to fulfil the statement of its…
Career crisis: You can surviveWhen you have to quit your job, it doesn’t mean that your life has no purpose anymore. If you find yourself in a situation of major career crisis, it's nasty.
The customer is always right? Not reallyProbably everyone knows the saying “the customer is always right”. In practice, of course, this is not the case. More importantly, however, if the client is wrong, you should not just nod and pretend…
Twelve motivational quotes that will boost you up in the times of despairEveryone has a bad spell from time to time, everybody needs support sometimes and a reminder of why what he or she does matters. Some people seek this support from their colleagues, others from…
Acquisitions: Beware of excessive positivity (1/2)Mergers and acquisitions very often lead to disappointment, primarily because of the integration process going badly. In order to get all employees on board, you need a persuasive communications plan.
The biggest challenges of employer brandingEach company has its own employer brand, whether it is actively building it or not. Employer brand is actually a company's reputation in the labour market that helps the company to a greater or lesser…
Tips to avoid for your presentationImportant presentation ahead? There's a lot of dodgy advice about how to prepare presentations and how to make presentations. Here's what to do... or not. No, don’t follow these tips after all.
Five tips on making phone sales more bearableLet's be honest here: selling over the phone is not the most popular form of doing business. And this is despite the fact that almost every business person, be it only occasionally or more often, must…
Some people think that CSR is not an authentic business model. They see it as merely socially and environmentally focused PR, used to attract a broader audience.
How to start YouTube influencer marketingYouTube marketing with influencers is currently booming. However, it is still a young industry and the benchmarks are shifting all the time. So what should you do in order to obtain the best deal?
How legendary brands keep in touch with their clientsSome big brands have achieved something that seems almost impossible: despite their hugeness, they have not lost touch with their clients, who are lifelong loyal customers. In the USA, such companies…
Some advice on how to sell anything to anybodyThe best salespeople don't actually care what they're selling. Why? Because they can sell anything to anybody. The best business people know the general procedures that always help them engage a…
10 things you must do before you start your own businessStarting a freelance job or establishing a company is an attractive idea that comes to mind of virtually everybody from time to time. Some people eventually decide to take the plunge and strike out on…
Five steps to better sales resultsIf you aren't satisfied with your sales numbers and you have trouble achieving business targets, you'll need the following five steps that will help you improve your sales results in the long term.
