What will 2019 mean for digital transformations? It will be less about automation of inefficient back-office functions and business processes. The emphasis will shift to more technologically innovative…
Is it your dream to replicate the success of Apple? Ken Kocienda worked at Apple for 15 years. Now the former principal…
Social media (1/2): Are they hindering diversity? It is clear that some monopolistic platforms must exist. We just need to …
Digital products: Why internationalisation is not always a smooth ride (2/2) The previous article described what obstacles some companies with a digital…
Digital products: Why internationalisation is not always a smooth ride (1/2) Many digital products make it big globally. WhatsApp is based on the idea…
Cyber attacks: what to beware of If you thought that the cyber criminals behind ransomware attacks always…
Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A…
Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the…
Should everyone be agile? (2/2) Organisations would like to be efficient and innovative. But can that…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Negotiating over a meal (2/2): Does it add or detract value? When examining the impact which eating together has on a final deal, it…
