How blockchain helps business (2/2): Challenges The previous article described the main advantages of blockchain technology, in particular how it allows for standardisation and automation of processes which bring…
How blockchain helps business (1/2) Blockchain enables the tracking of shipments in real time. The result is…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your…
Is Airbnb losing its charm? Hosts using Airbnb are becoming significantly more professional. The shift…
When the manager is hiding: don’t misuse working remotely Leading remotely is hard. But on the other hand, being remote is also…
Are people paying attention to your webinars? During webinars, training sessions and meetings held online, presenters…
Promoting your business with videos (2/2): Finding the best video The previous article offered some basic tips on how use video in marketing.…
Promoting your business with videos (1/2): How to start Businesses today know that incorporating videos into their digital…
How does technology lead to increased income inequality? (2/2) Income inequality is to some extent driven by inequalities between firms.…
How does technology lead to increased income inequality? (1/2) The general trend is unmistakable: in 2014, in the US alone, the income…
Matchmaking services (2/2): Features of the market The previous article described how dating apps may not be motivated to…
Do you want more sales? Understand your customers’ emotions People make a purchase emotionally but then they need to defend what they…
