Customer experience (2/2): Checklist of ideas The previous article described what customer experience is actually about and how to jump-start efforts in this area. Now check out the following ideas, which are…
Honest auditors under fire: how the audit market penalises them A recent study by researchers from the University of Arkansas entitled Don’…
Most innovative countries in the world (2/2): Healthcare is the future The previous article mentioned those countries which have made it into top…
Most innovative countries in the world (1/2) Continuous investment and leadership are the most crucial factors for…
Innovative leaders: new products are not enough Let’s take a look at why innovative methods must be applied not only in IT…
Unexpected product benefits: how best to market them When you test a new product, you may find it brings unexpected benefits. A…
Are you hiring a PR agency? What to look for (2/2) The previous article suggested what questions to ask when choosing an…
Are you hiring a PR agency? What to look for (1/2) Many businesses simply cannot afford to have an inhouse team consisting of…
What to do so as to outperform competitors Competition can make our lives tough. It may be advantageous for consumers…
What marketers on social media should be doing What do you need to know when preparing your marketing strategy? Read on to…
Tips on how to promote your lead magnet In order to generate leads online, you need a lead magnet. This is very…
Improving customer service: make it straightforward Providing a customer service which is without friction and hassle is what…
B2B evolution: Staying relevant thanks to digitisation (2/2) As mentioned in the previous article, consumers today are better informed…
