Innovative leaders: new products are not enough Let’s take a look at why innovative methods must be applied not only in IT and research departments but also in top management.
Unexpected product benefits: how best to market them When you test a new product, you may find it brings unexpected benefits. A…
Are you hiring a PR agency? What to look for (2/2) The previous article suggested what questions to ask when choosing an…
Are you hiring a PR agency? What to look for (1/2) Many businesses simply cannot afford to have an inhouse team consisting of…
What to do so as to outperform competitors Competition can make our lives tough. It may be advantageous for consumers…
What marketers on social media should be doing What do you need to know when preparing your marketing strategy? Read on to…
Tips on how to promote your lead magnet In order to generate leads online, you need a lead magnet. This is very…
Improving customer service: make it straightforward Providing a customer service which is without friction and hassle is what…
B2B evolution: Staying relevant thanks to digitisation (2/2) As mentioned in the previous article, consumers today are better informed…
B2B evolution: Staying relevant thanks to digitisation (1/2) Maybe it is time to rethink B2B value propositions. After all, digitisation…
Businesses not using the potential of online reviews of products and services Most people today order some things online. Whether it be food,…
How retail brands can bridge online and offline (2/2) The previous article described how tracking customers can be done both…
How retail brands can bridge online and offline (1/2) Personalised customer experience represents the future. Retailers must know…
