Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A hyper-personalised customer experience can be demonstrated using the example of a grocery…
Cutting-edge leadership: two types of behaviour What we now know about leader behaviours which are crucial for effective…
General Motors: A useful lesson on crisis management Mary Barra was the first female in history to reach the position of CEO at …
Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the…
Should your company move to a subscription model? The benefits of subscription-based business models are well known: they…
Automate: gain more time and resources for your business Automation enables you to provide a quicker and better service. On top of…
Dangerous dark traits among narcissists, abusers and toxic people People with narcissistic tendencies like to play the victim and they always…
Should everyone be agile? (2/2) Organisations would like to be efficient and innovative. But can that…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of…
Which of these 4 bad habits do you have? We all have various bad habits. In business settings there are some very…
Purpose in your working life Realise your dreams without any inner tensions or conflicting goals. Do you…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
