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Healthy feedback: the basis for a quality company cultureRetaining employees means, among other things, offering them a quality company culture within which they feel appreciated and can develop themselves. The basis of successful communication, leading to…
The 5 most successful marketing campaigns of all timeThough the current marketing world is very different from the one that dominated the advertising field several decades ago, today's marketing specialists should still know about the most successful…
Too big an ego is an obstacle to business successGenerally speaking, we can say that having self-confidence is necessary in business, because if you do not believe in yourself, in your skills and in what you are offer, you can never achieve success.…
Emotional intelligence basics for team managersDo you know what emotional intelligence is, how we define it and what makes it different from standard intelligence? And do you know what the amygdala is and what role it plays in how we behave in…
Six company culture components employees most appreciateWell set-up work processes and a company culture in similar vein will benefit employees and company alike. Satisfied and motivated workers are essential to any successful enterprise, and company…
Do you feel it is time for a change?Our habits help us manage our everyday lives. But sometimes we start to be so accustomed to our habits and become so controlled by them that we feel we will never be able to change them.
Advantages and disadvantages of recruiting external workers who work remotelyThe current, technologically advanced age offers things previously unheard of, such as cooperation with external workers who work remotely. Nor does this necessarily concern only software services:…
Learn to ask questions so that you get quality answersSuccess in business and sales depends largely on how well the salesperson is capable of communicating with the prospect, if he or she can get relevant information and also get on the same wavelength…
Six basic rules of content marketingContent marketing is a way of promoting a certain brand, product or solution through content that is valuable in information. The information is what attracts the attention of users and prospective…
Integrated enterprise risk management: a new role for those in financeThere are many risks and uncertainties a company needs to deal with. These include geopolitical events, volatile financial markets, newly emerging technology or cybersecurity threats.
Four obsolete trends in marketing you must let goMarketing and its principles have changed dramatically in the last few decades, not only thanks to the introduction of the Internet but also thanks to essential changes in the views and expectations…
Information you must learn from new leads that contact you on their ownLeads can be easily divided into various priorities according to their potential. One of the highest conversion rates is connected to the so-called „inbound leads“, i.e. leads that contact you…
Phases of getting the hang of a new management jobA newly appointed team leader must start to work effectively and to bring results to the company as soon as possible. When you're leading people, there also comes the responsibility of getting to know…
Why digital transformation is a really big thing (2/2): Dynamics of networked platformsFor traditional business leaders the networking effect mentioned in the previous article means that they need to rethink their relationship with technology.
How retail stores should adjust to e-commerceAre traditional brick-and-mortar stores doomed with the growth of e-commerce? The advantages for customers are clear: online shops are always available and e-commerce businesses deliver purchases to…
