Your query "Informa" has returned 2032 articles.
Presenting to an uninterested audience (2/2): Additional tipsThe previous article described how to motivate an audience that initially shows a lack of interest. The key is to align oneself in terms of energy and interest at the very beginning and that way…
5 things that make salespeople seem unprofessionalNo matter what your selling style is, whether you are a jovial extrovert or, on the contrary, a strictly serious salesperson, you should always aim to be as professional as possible. Therefore, you…
Make your presentation better and more unusualIf it's possible, break your audience into small groups just after the initial introduction. Also, it helps if you're able to make small talk with at least some of your listeners. Thank them for…
10 artificial intelligence trends for marketersMachine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands. Let's take a look at a study that…
Winning new business (2/2): New strategiesThe previous article showed how, even today, we can still use Aristotles ideas. Now we will discover something new something that is very useful indeed. When persuading others during a business…
Don't know what you're doing wrong? Audit yourselfIt is quite easy to rest on one's laurels, fall into a certain routine and stop focusing on constant improvement of one's abilities. But the art of selling is like a car: if you do not check it…
Winning new business (1/2): Ancient wisdomYour goal is usually to persuade your audience to take action. Merely to convey information is not enough to do that. So what to do in order to achieve your goal?
South East Europe has vast renewable potentialOn 14-15 January 2017, the seventh session of the International Renewable Energy Agency (IRENA) took place in Abu Dhabi, United Arab Emirates. The session gathered government officials from over 150…
How to behave during the most important first 10 minutes of a meetingThe truth is that the success or failure of a deal is usually determined in the first ten minutes of a meeting because during this time clients (either consciously or unconsciously) decide whether or…
Study: CEOs must start a "Skills Revolution"In a rapidly changing digital landscape, CEOs must lead the charge in reskilling their people to be relevant in the Digital Age and ready to adapt to change.
Product websites (1/2): Know your customerThe aim of a product page is to invoke a reaction from visitors, whom you need to convince to go ahead and purchase what you are offering. You should mention how the product is made, the asking price…
Internet of Things: How it will influence business in the near futureThe Internet of Things (IoT) has been talked about intensively in the last couple of years. It is a vision (which is becoming more and more real) that appliances, fitted electronic devices, whole…
Study: One in three cyberattacks result in a security breachA new security survey from Accenture finds that in the past twelve months, roughly one in three targeted attacks resulted in an actual security breach, which equates to two to three effective attacks…
Alibaba Group CEO: Good leaders decide, innovate and sleep a lotSince 2015, Daniel Zhang has been the CEO of China's largest online retailer Alibaba Group Holding, one of the world's biggest companies in e-commerce. He has successfully managed global expansion in…
Build rapport with a prospect in three stepsUnfortunately, many deals do not end well simply because the salesperson has somehow damaged the prospect's trust. But with only a little effort, you can come across to the prospect as professional,…
