Your query "Informa" has returned 2032 articles.
"Deselling": why it can pay to sell the client less rather than moreIn the English-speaking world, the term "upselling" has found its place in business terminology: it refers to selling additional products or services to a client after a purchase, thus increasing the…
4 reasons why your company should have a newsletterIt takes a lot of effort to make a regular newsletter, which is why many people are discouraged from even thinking about starting one. However, there are numerous reasons why you should have your own…
10 interesting facts from the life of Mark ZuckerbergMark Elliot Zuckerberg (32) is an American programmer who has become one of the world's most successful entrepreneurs thanks to the Facebook social network. According to the Forbes list of the world's…
Can artifical intelligence replace real-life salespeople?Artificial intelligence (AI) worries many workers because in many cases their work can be replaced with robots and algorithms. Despite the fact that the apocalyptic visions of unwanted human labor …
How ordinary people can forecast world events better than spiesDan Gardner, a Canadian journalist, lecturer and author of best-selling books on they psychology of decision making, came up with an incredible story of how a group of citizen volunteers changed the…
Why you need trust in your company and 3 ways you can build itSome 10 years ago, Paul Zak, an American economist and neuroscientist, began measuring the brain activity of people while they worked. His discovery explains why some organizations deliver higher…
How to create a sense of urgency in an e-mailWhy do many e-mail offers remain unanswered or are even promptly deleted? The answer is simple: the salesperson is not able to create a sense of urgency in clients and fails to call them to action or…
Lure more users to your websiteFor most companies these days, the Internet is an important source of new leads. Whether you use your website to recruit new customers, or you use it to keep in touch with current ones, it's surely…
Do you like food? Consider running these businesses! (1/2)Skilled cooks have plenty of opportunities to conduct a successful business. Let’s take a look at least at some of them. If you enjoy cooking, opening a bakery is only one of several options…
Questions you should ask every prospective clientA sales process is not just selling any product to a client at any price. Before making a proposal, you should not only know what the prospect wants and what their requests are, but above all…
9 interesting details from the life of Elon MuskElon Musk (45) is a successful US entrepreneur and technology innovator. He is often called a visionary, a genius, but also a weirdo.
Changing household energy consumption in the U.S.The U.S. Energy Information Administration (EIA) has published the results of the 2015 Residential Energy Consumption Survey (RECS) which researched the differences and trends in energy use in more…
5 traits of a modern salespersonThe sales world has changed significantly in the several past years. Businesspeople are getting focused on ever more specific segments of the market, and clients have high expectations as well as…
Four obsolete sales methods you must immediately stop usingHonestly, the sales profession makes many people feel uncertain or even have an aversion to it. This is because a salesperson reminds them of obstrusiveness, selling everything to everybody at any…
Do you fear being rejected by a prospect? Here's a solutionFear of rejection by prospects is a fairly common problem of business people. It affects primarily those who are new to the business but it can also happen that experienced salespeople might feel this…
