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Technology is dramatically changing the nature of work with people in companies. Managers and HR professionals should acquaint themselves quickly with these technologies if they want to maintain their…
Not able to come up with a topic for a blog entry? 5 ways of achieving itA blog is the number one content marketing tool. Having a successful blog on your website that regularly presents current information and entries is a very efficient method of luring many new users to…
Put a little life into the presentationYou're going to give a presentation and you know in advance that it's going to be quite boring. You have nothing revolutionary to say. You're just sharing the regular summary of numbers, the ongoing…
3 time wasters that salespeople must beware ofIn sales, there is a significant connection between one's time management skills and business results. In other words, the more efficient you are in the use of your time, the more successful a…
Why you need to evaluate your company development programmeDoes your company have a leadership development programme? If so, that is excellent. But don’t forget to include also a proper evaluation of it. This is by no means an unnecessary procedure.&…
5 frequent mistakes salespeople make during meetings with clientsThere is no shame in not knowing. All of us must first learn our craft. When it comes to sales, it is good to know at the beginning at least what mistakes should be avoided when talking to a client.…
Are you smart and hardworking, but success still isn't in sight?Do you agree that when smart person works hard enough, eventually, he or she will succeed? However, that's not necessarily the case. Many intelligent people who have a strong work ethic dont do…
The 10 worst mistakes you can make in a business e-mailFor many businesspeople, e-mail communication remains one of the most important forms of prospecting. But the current competition in e-mail communication (such as spam) demands that your e-mail…
Are your B2B marketing efforts without results?Segmentation is very important in B2B marketing: dont use the same message for everybody. The key to your strategy is personalisation: if you send the same message to all potential leads, you are not…
3 unusual tips on how to become a first-class salespersonMastering the art of business requires a little bit of talent, a lot of theory, even more experience and much hard work. You might be asking yourself how you can become a better salesperson and a…
The art of writing attractive subject lines for mass e-mailsAre your e-mail campaigns ineffective? Even if the messages do not end up in spam, do not many people read or react to them? If addressees do not open your e-mails, the problem is most likely in the…
A lie has nervous legsAlthough it is hard to accept, even our closest friends and coworkers lie to us on a regular basis. This statement opens another article by Travis Bradberry, the expert on emotional intelligence, on…
Why extraverts suffer under Holacracy (2/2): Strike the right balanceExtraverts and introverts view problems, process information, and make decisions very differently. However, as Zappos eventually needed to found out, messiness itself is not a problem. It's only a…
4 trends in digital marketing you must knowSales and marketing have changed a lot in the digital age, and they keep changing. Start-ups that are able to foresee future developments in the digital world can use a trend to change…
Ten commandments of an employer brand (2/2)In the first part of the article, we explained that an employer brand is what existing and potential employees think about an employer. Building a company's reputation in relation to employees and…
