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Four amateur mistakes that make you untrustworthyA salesperson must seem professional at all times. You want prospects to have faith in you and to trust you with their investment. This is why it's necessary to behave like someone who has the matter…
Digital reinvention of your business (2/2): Digital transformationThe previous article described how you might approach changing the business model of your company. What else will you need?
Eight bad habits of salespeople you must get rid ofSalespeople often have bad habits. Some of these interfere with their work, others have a negative effect on clients; mostly it is a case of both. Here are eight very common bad habits of salespeople…
Start-ups that make it: Two French storiesHere are some valuable reflections articulated by two founders of two start-ups in France.
How to choose an HR technology providerNowadays every HR process in companies is at least partly based on a particular technology. The key task of HR managers is therefore making the right choice of technology vendors to provide them with…
A call centre agent dictionary: 20 positive words and their use in sentencesA call centre agent in contact with clients cannot influence many things. But what they can have an impact on is how what they say sounds when they say it. There are negative and positive words and…
Get rid of your personal limitsIdentify unhelpful beliefs you may have. Don’t get stuck in a rut and miserable, although it may be safer than trying to get ahead.
3 main reasons your clients refuse you during the initial contactA sales cycle is a long process with many checkpoints. One of the most important moments is the initial contact with the client because an incorrectly handled initial contact can discourage even a…
8 Principles of Rebel LeadershipSuccess is often the result not of following but rather breaking rules and traditions. This is evidenced by the stories of personalities from various fields of human activity. Thanks to their acts of…
2019: What trends in digital marketing can we expect? (1/2)Digital marketing will go through a revolution. Digital advertising techniques are changing on a daily basis and so fast that in order to stay ahead you must not only keep pace but also look into the…
HR as a leader of innovation in the companyInnovation in companies is not just a matter of product development teams. There are different types of innovations, many of which can only succeed with the help of HR managers and departments.…
Understand your customers: ask the right questions in customer surveysAnyone who is interested in what customers think should know how to prepare a customer experience survey. Even though there are numerous other, more modern ways of communicating with clients, surveys…
Promote accountability in the team, not micromanagementWe should never worry more about accounting (recording what exactly happens and when) than about accountability (namely whether people adhere to their commitments and meet deadlines, thus not putting…
Extroverts vs. introverts as salespeopleThe sales profession is all about communication, about the way we're able to build rapport and convince others of the value of our visions, ideas and plans. The salesperson's personality plays a…
Why startups fail: Marketing is getting it wrong (2/2)The previous article explained why marketers should become more involved in product development. Now let’s look at the other three Ps of the famous four Ps of classical marketing.
