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E-mail can do more than social media. How is this possible?The only disadvantage of e-mail marketing is that it it will not surprise anyone. However, when it comes to ROI, it's the most effective tool to increase sales and the actual growth of the company. …
What lies behind price objections"It's too expensive." This is one of the most frequent objections that salespeople hear from potential clients. At the same time, it is often just a pretext that is concealing something else. What…
What to remember when planning corporate events (part 2)In the previous article, we opened the topic of planning corporate events and the conditions that have to be considered thoroughly before you solemnly open the door to your first guests. In today's…
The Houdini and other clients you should avoidWhen you are doing or starting a business is it your only goal to seek and maintain perspective cooperation? It must be very tempting to accept every interesting project. Money is money, right? You…
Your employee training budget for the next year is not infinite. Quite possibly, it has not increased too much compared to the previous "lean" years. Your expectations from education providers are…
A smiling customer = the success of your (not only) start-upThis can even be applied to an established company. Nothing is of greater value than a customers satisfaction. They act as an extension of your marketing team, spread a good word about your company,…
Avoid non-profitable clientsBeing able to recognize trouble-making clients whose maintenance will cost you more than what is their revenue is as important as being able to correctly identify key customers who deserve your care.…
Your task is to hire a developer of web or mobile applications. However, you do not know almost anything about programming so you are rightly asking yourself how to identify the best candidate for…
How to keep projects in positive numbersNo, it really is not easy, and not just in a crisis. We probably do not have to tell you this because you will certainly have enough experience of your own. But how to stay well clear of red numbers?…
Can you delegate work to your employees?Transferring the responsibility for important tasks to employees is one of the most difficult things many leaders fight with themselves about. Nevertheless, you have to do it. What are the most common…
4 types of customers and how to approach themMany salespeople try to come up with an ideal, universal sales method and customer service technique. However, customers cannot be generalized. Every human being is unique so a salesperson should…
Ten commandments of pre-Christmas salesChristmas is approaching and so is a crucial time for salespeople to succeed in the tough competition of selling special offers to customers. It is also a time when customers are not interested in…
The art of writing e-mail subject linesHave you ever thought about the impact a subject line has on whether the addressee does or does not open the message? A person writing an e-mail is in a similar situation as a journalist who needs to…
Mistakes that ruin your sales meetingsHave you ever experienced the feeling that your customer is gradually losing interest during the course of a meeting? When you tried to get back on track, in the end, you made it even worse? Clients…
5 ideas on how to enliven monotonous work at a call centerA string of calls or an occasional conversation with a very dissatisfied customer can sometimes make working in a call center rather monotonous, mentally taxing work. Sometimes it is necessary to take…
